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| Image: dawn.com |
Sadly, we live in a world where people care more about celebrities than they do about the people they interact with on a daily basis. Our attention spans are so short these days that people will stop using your product if you’re not super active on Twitter or other social media channels. There are two ways to look at the idea of being number one. The first is that you can be the best by being number one in your field and the second is that you can be the best by learning from other people who are number one in their fields. If you have a blog, make sure that your posts are relevant to the topic you’re covering. It’s tempting to veer off-topic when you’re writing but if you can keep the post focused on the topic it will be more interesting to your audience.
Although it’s easier to build a larger audience on platforms like Instagram and Facebook, Twitter is still a great place to start your journey. If you can build up a following on Twitter, then it’s much easier to build a following on other platforms because people will be more likely to check out your work and follow you online. It’s important not to get too caught up in the numbers. Of course, it’s great to be number one, but what you really want is to be number one for your customers and for the people who love you and support you. If you’re going to post on social media, try to make it relevant to the topic you’re covering. If you’re writing a blog post about the latest trends in sneakers and you post a picture of your dog, then people are going to be confused about what you’re trying to achieve.
When it comes to social media, it’s important that you choose who you follow very carefully. Why? Because you can get a lot of value out of the people whose tweets you read and react to. You can be number one if you want to be, you just need to work hard and have a great product. the body copy of your blog post needs to be relevant to the topic you’re writing about.
Celebrities are using Twitter to engage with fans, and it’s working. There are a lot of celebrities on Twitter (Barack Obama, Justin Bieber, and Britney Spears have millions of followers) but there are also lots of celebrities who aren’t on Twitter but wish they were (including Miley Cyrus). You can be the number one player in your category, but it doesn’t mean you’re the best at what you do. Just because you have the biggest market share, doesn’t mean you should stop trying to do better. If you have a very strong opinion about something and other people might not share that same opinion, then it’s important to express your opinion in a way that adds value to the overall conversation rather than just expressing your opinion for the sake of expressing your opinion.